10 Ways to Maximize Your Social Media ROI

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Good social media has a strong ROI, period. It may not be easy to measure right away, but with a little effort, you can create social media marketing that gets measurable results.

People who say “social media marketing doesn’t work …” are typically “doing social media,” not “social media marketing.” And that difference? That’s where the gold is.

If your social media isn’t getting you the ROI you want, you can figure out why by asking a straightforward question: Are you doing everything it takes to maximize your ROI? Probably not.

Keep reading for our ten best ways to ensure your social media effort meets your goals.

1. Craft a Strategy

Always start with strategy. Your strategy covers your goals, KPIs, and aspirations, providing detailed guidance on leveraging social media to achieve those goals. It takes time, research, and energy to get a social strategy right–and it’ll likely evolve–but it’s well worth it.

2. Know Your Platforms

Every social media channel has different algorithms, audience expectations, trends, and more. Understanding and catering to these nuances is critical in accessing ROI from your efforts.

For example, on Instagram, users expect to see beautiful, bright, lively imagery from those they follow–brands and people alike. On X, people expect to be conversational and informal. On LinkedIn, the vibe is much more professional. The list goes on.

3. Review Your Analytics

Your social media’s performance analytics tell important stories. We recommend reviewing them monthly to stay informed about what your audience is responding to (and what they’re not) so you can adjust accordingly.

4. Inspire & Leverage User-Generated Content (UGC)

UGC is THE most authentic and trusted content among social media users for brands. When someone takes the time to post on their personal social media accounts, hyping up your product or service to their closest circle, and then you repost that content, it amps up your credibility. It’s authentic and seen as honest feedback about your product or service.

BONUS! When you share UGC with your audience, it, in turn, strengthens their loyalty as they feel more connected to and appreciated by you.

5. Be Consistent

Consistency is critical. Social media ROI doesn’t happen overnight or without frequent attention. You won’t see results if you only show up with posts or community management once per week, month, or less.

6. Get to Know Your Competition

Ideas and inspiration are everywhere–even your competition. If you see a brand do something on social media that resonates with you, consider what it can inspire for your social channels. Make sure to give it a unique spin that connects with your brand.

7. Research Keywords & Hashtags

Using the right keywords and hashtags can work wonders for your brand’s searchability on social media channels. Users search and follow keywords and hashtags that matter to them. With the right research and execution, it can easily connect you to interested audiences and maximize your social media ROI.

8. Budget for Ad Spend

The sad truth is that social media is a pay-to-play environment now. Without a budget for targeted ads on various channels, your reach and engagement WILL fall flat. Is that the case for every single piece of content? No, of course not. But for consistent results, we recommend an ad budget.

9. Stand Out by Fitting In

People go on social media to be social–to connect with friends and family. Most often, that looks like conversational language, authentic imagery, and lighthearted content. Be intentional with what you choose to post to match that aesthetic and “stand out by fitting in.”

10. Don’t Overthink It

It’s easy to overthink every decision you make regarding your brand’s social media. Will this post be effective? Will it get engagement? Am I posting enough videos? The questions and demands are endless. The truth is, it’s not that deep and all that overthinking will only make your brain hurt.

Social media can offer serious ROI when done right. Follow our steps, reference your strategy, and take a breath. Better yet, outsource it to the pros and trust in us.

Of Course, We Have a 10.5 - Trust the Pros

We’ve broken down the basics of maximizing your social media ROI. But the thing is, putting all of these pieces together is time-consuming and still is best done with expertise. Our final recommendation? Let us take on your social media and work our magic.