Understanding the nuances and specificities of social media is no small feat. This is why we like to do the work for you! Hashtags, engagement, click-through rates – all measurable and influenceable features and metrics designed to get you noticed and spark interest from your audience. But how do they differ on Facebook, TikTok, Instagram, Twitter, and LinkedIn? And why is the industry filled with misconceptions? Keep reading; we can help.
Here’s the thing – hashtags work. But they have to be done well. We conduct thoughtful research on which hashtags don’t just perform but best suit the audience you’re hoping to reach. It’s also essential to understand how hashtags function on each social media platform. For instance, hashtags won’t do much to further your reach on some channels. However, on others, it’s one of the best and most effective ways to increase your audience.
There are a lot of misconceptions surrounding engagement rates in social media marketing. What most business leaders don’t know is that 1% engagement is the average benchmark. It sounds lower than you would think, right? The truth is–it’s not that easy to get social media users engaged. With decreasing attention spans and so much competition coming from all directions, finding a social media expert that can help you garner engagement rates across all platforms that surpass 6% on a regular basis is crucial. That’s what we’re here for.
Are you tracking your clicks? You should be. Your CTR is an indicator that goes beyond engagement. It details how many audience members that see your ad actually follow through with a click. Whether your call-to-action asks for website visitors, donations, event sign-ups, etc., your CTR presents how effective your content is at actually initiating the desired action. Similar to engagement rates, establishing a high CTR is tough. Your social media expert can create content that gets people to click.
We’ve just covered some basic, need-to-know information about social media. The moral of the story–let the experts take on your social media marketing, so you can focus on doing what you do best. PopSpeed Digital Marketing has a proven track record in exceeding client expectations and getting results. We’re here to help!
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