Co-founder of PopSpeed Digital Marketing with her husband Ron Wingard, has spent 20+ years of her career helping companies and brands create connected, positive relationships with PEOPLE that result in sales. As a business-to-business sales and marketing director, managing director of a teleproduction studio, and most recently, as a social media content creator and community builder, she’s worked with companies – large and small – to help them drive sales results through business development, digital marketing, and customer service.

She’s written two books (with co-author Marilyn Suttle) about connecting with customers so that they become loyal fans. The first, entitled: “Who’s Your Gladys? How to Turn Even the Most Difficult Customer into Your Biggest Fan,” is currently in print in both English and Chinese. In May 2016, the second book – “Taming Gladys! The Busy Leader’s Guide to Creating Fierce Customer Loyalty” – was released and became an Amazon bestseller in the customer service category in Canada, Germany, and the U.S.

Lori has parlayed these interests and skills into social media content creation, speaking, and consulting. And since she’s a social media and marketing fanatic, she’s extremely fortunate to have had a gig as senior social media copywriter and conversation manager at an advertising agency for eight years. That engagement ended in early 2018, and PopSpeed Digital Marketing was born.