The Stats Tell a Powerful Story: User-generated content (UGC) refers to any social media post or asset (photo, video, etc.) created by real people, not brands or organizations. It’s gaining significant traction in social media marketing, from product reviews and testimonials to photos and videos. Here, we explore the...

Despite what you may have heard, Facebook isn’t dying off for marketers. In fact, it remains the most used social network worldwide. As a digital marketing agency, we’re always looking for new ways to increase our clients’ reach on the top platforms, and Facebook groups are an excellent way to do just...

At PopSpeed Digital Marketing LLC, we’re drawn to support organizations that do important work in the community. One of our clients, Henry Ford SandCastles, provides a fantastic example of how it works. SandCastles is a grief support program for families who have experienced the death of a loved one,...

As a digital marketing agency, we’re appropriately focused on getting new prospects into our clients’ sales pipelines. These prospects may be frequenting a business in person, placing an order online, or donating to a charitable organization. We send them to the website, e-commerce store, scheduling tool, or donation page.And...