Boring Social Media Copy Kills Your ROI -

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Boring Social Media Copy Kills Your ROI

Your social media copy matters. It’s what expresses your brand’s voice, garners your audiences’ attention in the digital world, and ultimately, sells whatever it is you’re selling. Leveling up your social media copy sets your content up to generate success and ROI.

BUT – mastering copywriting isn’t easy. It requires strategy and creativity. Copy should be conversational and easy for your reader to digest.

Keep reading for our best tips on amping up your writing.

1. Less is more

Did you know that Facebook’s optimal character count is 40? Other channels’ algorithms are similar. Although there’s a time and place for longer form stories, most often, a good rule of thumb is to say less with fewer words. ONE focus per post is best.

2. First sentence = most crucial sentence

You only have about two seconds to get your social audience’s attention so they stop mid-scroll. If your first sentence doesn’t stand out, your post is toast.

3. Get to the point

Every bit of social media copy should have an intention. The point of the post should be clear to your audience. Bold, emphasize, or lead with it. Don’t ever make your audience guess what you’re trying to say.

4. Use CTAs - ALWAYS

Calls-to-action (CTAs) make a direct ask of your audience. Whether it’s to click, comment or share, donate, purchase, etc. Without clear, enticing CTAs, you’ve taken away their chance to deepen their connection to your organization.

5. It’s not about you

We don’t mean to be harsh, but your marketing audience doesn’t care to read the 10-paragraph biography of your brand’s founder or celebrate your team member’s birthday. They care about how your product or service can improve their lives. Write your copy from the POV of your audience. Who are they? What do they want? How can you help them?

6. Don’t rely on ChatGPT

ChatGPT is a fantastic tool, and we often use it for project ideation. But social media copy? Never. Why? Frequently, it produces flowery, dramatic, non-conversational language. Additionally, if you can’t take the time to write your own social media copy, why should your audience take the time to read it?

7. Avoid cryptic and cheesy language

Something we see WAY too often is that brands being mysterious or overly cheesy in their copy. Sorry to say, but your audience hates it. We usually say, “Stand out by fitting in,” when it comes to social media. That means writing in the same way you’d speak to your friend or colleague.

8. Keep it digestible

Have you ever looked at a bunch of text, gotten overwhelmed, and chose not to finish reading? We have. To avoid this on social, make sure your copy is easy on the eyes and digestible. Use bullet points, emojis, and paragraph spacing when needed.

9. PROOOOOOOOOF

Every Social Media Manager has had a post go up and ONLY THEN noticed a typo. It makes us cringe every time. Luckily, you can edit posts on most channels even after they’re posted—but you can’t change the opinions of everyone who’s already seen it.

Don’t Let Bad Copy Hold You Back

Good social media copy seems super simple when you read it, but writing it can be tricky! If you need some support leveling up your copy, we’re ready and can’t wait to get to know your brand voice. Book your free social media audit today.