In others, however, you might see results that are a little less fun and a lot more creepy. Like this “golden retriever at a disco party.”
ChatGPT – The Who, What, & Why
ChatGPT seems to be the #1 topic of conversation in marketing circles but if your day-to-day life doesn’t revolve around writing, communications, or advertising, you may still wonder what the tool is, who created it, and why it’s important. We’ve got you covered.
In the simplest of terms, ChatGPT is a “language machine” that calls from an extensive database of research, statistics, and so much more to make a copywriter’s life easier. The artificial intelligence technology system can answer questions, write articles, summarize data, etc. and requires very limited information to do so. It is considered the world’s largest, most advanced chatbot.
Is it an exact science that will never experience failures or hiccups? Of course not, but is there any system that spectacular? What is most impressive about it, though, is its truly limitless capabilities. Seriously, the possibilities seem endless.
Wondering what year Beyonce was born? Need to write an article outlining Beyonce’s entire career? Want to put together a fan site for Beyonce but not sure how to write the code? Curious why we’re thinking about Beyonce so much? Come on, who isn’t? But really, ChatGPT can be a huge help in completing ALL of those things.
Who Created ChatGPT?
Ever heard of OpenAI? It’s a private artificial intelligence company with the goal to benefit humanity as a whole. The company claims that its inspiration for this technology is safety – for both the user and its audience. As concerns have grown among AI innovators and the general public about the dangerous, potentially misleading nature of AI, OpenAI set out to do things differently.
What’s the Catch?
ChatGPT sounds pretty flawless, right? Wrong. While the chatbot has incredible potential, capabilities, and possibilities, as we said, it’s not a perfect science. It can be too literal, neutral, and robotic in its detailed responses – to put it plainly, it’s just not human. It doesn’t grasp human idioms, figures of speech, or insights, or emulate the art of human communication.
Essentially, because the AI tool isn’t a living, breathing thing, its functionality is based on scraping language from across the Internet to satisfy user requests. And everything on the Internet is obviously true, right? Also wrong. This is where things start to get potentially dangerous. Because the Internet is flooded with opinions and misinformation, not everything ChatGPT produces is true and reliable. So, the copy absolutely requires proofing, editing, fact-checking, etc.
With this in mind, the prompt is the key to a better likelihood of success. The autogenerated copy will only be as good, and as specific, as the prompt and request submitted by the user. There’s a big difference between these two requests: “Tell me about Beyonce,” and “Write an essay detailing Beyonce’s rise to fame and why she became a pop culture icon.” And ChatGPT knows it.
Here’s what we think: it’s a monumental contribution to the world of AI. No question about it. But, it doesn’t compare to or replace the craft of a solid, HUMAN copywriter.
And What the Heck is Dall-E
You have a better idea of what ChatGPT is now, right? Now, what would happen if OpenAI did essentially the same thing…but for pictures, art, and graphics? They did, and it’s called Dall-E. Similarly, it’s an awesome AI tool that creates original, “mental” representations from user-prompted image captions.
Here’s an example:
What sort of image comes to your mind when you think “Hm, I wonder what a photo of a teddy bear on a skateboard in Times Square would look like.” Odds are, Dall-E hit the nail on the head with this one:
Cool, right? And for a lot of really specific prompts, the results are impressive and fun! But much like ChatGPT, it’s not perfect. First, we’d love to keep up with our Beyonce theme here – but no celebrity renderings can be generated. This is likely not to blame on OpenAI, but still, something to note.
But the real issue – it’s not consistent. In some random cases – you’ll achieve something awesome like this “3D render of a cute tropical fish in an aquarium on a dark blue background, digital art.”
Perhaps my prompt wasn’t specific enough. Let’s try a “3d render of a golden retriever sitting on a black floor with a disco ball hanging from the ceiling.
Nope, even worse. Maybe, a “drawing of a dog in a room with a black floor, with neon lights, and a disco ball” or a “cartoon rendering of a dog at a disco party,”
A little better, but still not quite hitting the mark. Similar to ChatGPT, the innovation is unprecedented but it’s not ready to take the place of art created by humans.
Why Does it Matter?
ChatGPT and Dall-E are revolutionary–for artificial intelligence, for marketing, for writers–and the world knows it. Within the first two months of its launch date, ChatGPT reached 100 million users. For reference, TikTok–one of the most swiftly growing platforms ever created–didn’t reach that same milestone until nine months after its launch.
And here’s why: EVERYONE seems to benefit from it! Obviously, we’re focused on how ChatGPT is changing the marketing game. But it’s not just our industry that could be permanently altered over time. Teachers and educators can use it to create exams, journalists can use it to write articles, and web developers can use it for automated code. The list goes on and on and on.
Let’s recap. Is ChatGPT a flawless AI tool? No. Will it entirely replace and replicate human intelligence? We don’t think so. But these hot AI tools appear to have the potential to make millions of lives easier and revolutionize the future of communication.
Questions? Contact us.
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