Getting to Know Your Audience

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In social media marketing, few things are more important than understanding your audience. Why? Because once you have a solid understanding of your audience, you can create more effective marketing that will get better returns.

Here, we’ll break down a few practical methods for better understanding your audience.

Why is it important to know your audience?

According to Hubspot’s annual survey, only 42% of marketers know their target audience’s basic demographic information. Without that key knowledge, you’re less likely to boost conversions and turn leads into loyal customers.

When you know your audience well, you can better create content that resonates with leads and customers. Additionally, you’ll spend your ad dollars more efficiently because you’ll know where and how to allocate them.

Ways to get to know your audience

Dig into your current data

If you want to know your audience better, you can start by analyzing any current data you can access easily. We recommend compiling all audience data from your social media analytics as well as google analytics and any customer databases.

From this information, focus on details like age, location, interests, language, stage of life, job titles, Google queries, and others that will help you understand the people who are interested in your brand. You can use that information to target others who aren’t already following you.

Determine where your audience is active

You don’t want to waste precious time and ad dollars on platforms that your customers aren’t using. That’s why it’s essential to know where your audience spends the most time.

For example, launching a Twitter campaign would be ineffective if your audience is mostly active on Facebook. You can determine this activity through online research on credible informative platforms like Hubspot and Sprout Social.

Keep an eye on your competitors

When getting to know your audience, it’s essential to analyze or follow your competition. From your competitors, you can get answers to some essential questions:

– Are they targeting groups you haven’t encountered before?
– What platforms are they advertising on? (Facebook, TikTok, Instagram, etc.)
– What kind of voice do they use?

In your initial research, it can also be helpful to check the key hashtags on your competitions’ most engaging posts. If those hashtags are applicable to your own brand, they are a great starting point for your keyword research.

Overall, checking out the competition can give you an idea of how they’re performing, who is engaging with them, and how you can differentiate yourself.

Conduct Surveys

Another effective way to directly get to know your audience is with surveys. With surveys, you can get specific answers from your audience about anything from your marketing to your services to customer support.

Surveys allow your audience to tell you what they want from you, what they like, and what changes they want you to make. They can also be conducted anonymously, so your customers can be 100% honest, and you’ll get better data.

How Can We Help?

We know just how important it is to understand your audience to create effective strategies and get better results.

Get in touch with us if we can help you create a digital marketing strategy that gets results!