After decades in marketing, advertising, and management, we’ve learned a few things that guide us in our business. We know who we are, we know who we work well with, and we know what we do well.
We’re really good at providing support to marketers who need seasoned talent to step in and take something on 100% so that they can focus on more critical aspects of their organization’s marketing effort. We engage with people who need what we offer as enthusiastic professionals.
» We value transparency, integrity, and truth.
» We put relationships first. Healthy relationships and strong communication–among our team and with our clients–are top priorities. Grabbing every project that comes our way is not.
» Using our talent and platforms to amplify voices from diverse communities is embedded in our DNA. Diversity and inclusion are a critical part of growing our business.
» Being learners and creators in our own lives will help us be better marketers and communicators.
» No mean people allowed–on our team or on the client roster. We part ways, respectfully, when a client doesn’t treat us like a collaborative partner.
» If we can’t pay a reasonable living wage to the next person we hire, we’re not ready to hire them yet.
Today’s marketing is one big science experiment – theorize, learn, try again, repeat, repeat, repeat
Nothing is plug and play – We always look at the work once it shows up on the page and after it goes out. Then look at it again, just to be sure it can’t be made a little bit stronger now or next time.
We monitor the results and compare them to last month and the month before. What’s working? What isn’t? We do this repeatedly.
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