Real Estate Social Media Marketing 101

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Real Estate Social Media Marketing 101

Realtors Need Social Media

It’s no secret that realtors have found themselves on a rollercoaster these last few years, and the saga continues with current market statistics. There’s little time or energy to create effective real estate marketing on social media. But, like any other digital marketing niche, it’s specific and changes constantly. Consider a real estate agent’s already jam-packed schedule: showing houses, writing offers, connecting with other agents, managing many clients at once, seeking out listings, and so much more. Manage social media marketing efforts, too? We don’t think so. Here, we’ve got you covered with our best social media tips for realtors.

Videos, Videos, Videos

Video content simply gets better reach than still images, getting solid play in the algorithm across all channels. Whether you record some behind-the-scenes action of open houses, an FAQ of hot topics, or vlog-style videos to share with your audience, using video on social media engages users. In our experience, videos average a 10.34% engagement rate on Facebook, 6.61% on Instagram, and 6% on LinkedIn, significantly more than the 1% average for promotional social media.

Consistency is Key

There are so many realtors competing for the same listings. YOU need to stand out. Using social media in your real estate marketing is a great step in creating consistent brand recognition, telling the story of your brand, and setting yourself apart. Select a look and feel that coordinates well with your brand – fonts, color schemes, design inspirations – and STICK TO IT. When your content appears on your audience’s feeds, you want them to know it’s yours.

Build Your Brand

It feels like there are COUNTLESS home brands, doesn’t it? HGTV, Architectural Digest, Better Home & Gardens; the list goes on and on and on. Don’t let that stop you from sharing helpful content from these illustrious publications with your audience. Using your platforms to share content from the right publications–ones that align with your brand and your values–creates a “halo effect,” building credibility and a positive perception in the minds of your prospects.

Mix it Up

Content buckets are the different categories of content that real estate marketers should promote. We recommend your listings (of course!), along with highlights of your community partnerships, client testimonials, just-sold listings, and helpful information that your customers can use. The goal is to create content people look forward to seeing when they scroll through their feeds.

Put the Spotlight on Your People

In our experience, people love to see the people behind the brand. It makes an audience feel connected to the team and those they might be working with. Welcome your clients into your lives with fun interviews, Q&As, and behind-the-scenes. It helps develop a sense of community and interaction between your team and your clients.

Don’t Miss Out on the Power of Real Estate Social Media Marketing

Treating social media marketing as an afterthought or having your social media handled by someone who’s not an experienced marketer means you’re leaving money on the table. If you closed just one more sale each month, how much more revenue would you see? With the RIGHT social media effort, you’ll close more sales, get more leads and secure more listings. We’re here to help! Contact us today if you’d like to hear more about our experience in luxury real estate marketing and set your team on the path to social media marketing success.