The Power of Facebook Groups
Despite what you may have heard, Facebook isn’t dying off for marketers. In fact, it remains the most used social network worldwide.
As a digital marketing agency, we’re always looking for new ways to increase our clients’ reach on the top platforms, and Facebook groups are an excellent way to do just that.
Here, we dig into why Facebook groups are a powerful way to grow your customer base and offer a few successful examples you can emulate.
Why Use Facebook Groups
If you use them to their full advantage and you’re in a B2C industry, Facebook groups can effectively reach new customers and foster brand loyalty among repeat customers.
These groups are effective because your members WANT to be a part of it, and they are interested in engaging with you directly. Groups allow you to build personal connections with your customers, allowing you to engage with the community as a person instead of a faceless brand.
Beyond this, groups help you increase your organic reach. In fact, Facebook prioritizes content from groups that people engage with frequently. If you consistently share relevant content and encourage your members to do the same, you have a much higher chance of showing up in more news feeds organically.
A Dental Implant Ambassadors Group
The most effective groups aren’t overly managed by the brand itself but by its ardent supporters. With over 25K members, the G4 by Golpa Ambassadors group has fostered a massive community of happy customers and prospective clients alike.
From showing off their implant smiles to answering questions from interested customers, the ambassadors offer the G4 by Golpa Dental Implant brand a powerful marketing avenue. With minimal content from the implant clinic itself, the group proves that your customers can be your best marketing tool.
PopSpeed Founder Shares Her Story
Here, PopSpeed Digital’s Founding Partner Lori Jo Vest shares her Facebook groups story:
“I’ve recently benefited from the ongoing, incredible power of Facebook groups. I have a health condition that requires an infusion of a powerful medication that has a ton of scary potential side effects.
“Beyond what’s available on the internet at the pharma company’s website and in consumer forums, I found a support group for the drug on Facebook. It was a lifesaver, full of information on individual experiences – both good and bad.
“The best part of the group? I found a woman who was also having an infusion of the scary med on the same day I was scheduled to have mine. We chatted on Facebook beforehand and this morning, checked in with each other, and we’re both doing well.
“Somehow, knowing that another woman somewhere in the U.S. was experiencing the same fears that I was, and deciding to go through with the treatment, made it exponentially easier for me to move forward with what I KNOW was the right decision. I felt supported, even though I can’t tell you the woman’s name off the top of my head. And I was able to make that connection with a 10-minute search.”
These kinds of groups will continue to draw audiences to the platform in spite of the negative press it may receive.
How Can We Help?
Interested in taking advantage of Facebook groups for your marketing effort but not sure where to start? We’ve got you covered. From creating the group to community management, PopSpeed Digital Marketing can help you leverage Facebook groups into a solid audience for your business.
Get in touch with us if you’d like to know more.
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