Which Social Media is Best for B2B? All of Them!
Which Social Media is Best for B2B? All of Them!
When it comes to B2B marketing on social media, most people think LinkedIn is their only option. That couldn’t be further from the truth. Each social media platform offers advantages for B2B marketing if you know how to do it correctly.
Keep reading to learn the B2B strengths of each social media platform and how you can leverage them to grow your business.
Traditionally, LinkedIn is likely the first platform you think of for B2B marketing and for good reason. According to a LinkedIn study, 82% of B2B marketers find the best success on LinkedIn.
To generate leads on LinkedIn, the content you share matters. For example, whitepapers, e-books, and PowerPoint decks are engaging ways to share helpful, useful content. These assets demonstrate your expertise and perform well in the LinkedIn algorithm as lead magnets.
LinkedIn Lives and webinars are another excellent tool for engaging audiences and reaching new clients while leveraging thought leadership in your industry. Don’t believe us? According to the platform, LinkedIn Live videos get 7x more reactions and 24x more comments than native videos.
Facebook is a powerful platform for B2B marketing, especially for showing off your company culture to recruit and promote brand awareness in your community and industry. As of October 2023, Facebook remains the most popular social network, with over 3 billion monthly active users, so it should be a key element in any B2B social strategy.
In one example, Facebook advertising lets you target your content for lead generation in industries like education, finance, government, legal services, military, etc., with granular targeting including employer or company revenue, year of college graduation, universities attended, and more.
Like LinkedIn Lives, Facebook Lives offer an engaging way to grow your audience and share your company culture, particularly in a more casual manner than you may use on LinkedIn. Facebook also allows you to repurpose Lives on other platforms either in full or in shorter clips for broader reach.
And the value of Facebook groups shouldn’t be underestimated. Thousands participate in Facebook communities, sharing career or industry interests and information.
Are you among many B2B marketers who think Instagram is solely for B2C? Think again. Instagram is a perfect platform for brand awareness and building your audience. According to Sprout Social, more than 50% of consumers follow brands on Instagram, so if you don’t have a strong Instagram presence, you’re missing a large potential audience.
Short-form content is king on Instagram, so your existing B2B content can be recreated into digestible, visual content to work well on Instagram. The blogs, white papers, and PowerPoint decks that excel on LinkedIn can be easily recycled into carousel posts as long as you honor the Instagram audience’s preference for attractive images and videos. Lives from other platforms can be repurposed into Reels and other short-form video content here, too.
TikTok
When you think of TikTok, you may think of dancing, influencers, and viral memes before considering it for B2B marketing. However, several industries have successfully leveraged TikTok for their B2B content by tapping into the algorithmic rabbit holes that the platform is known for.
From lawyers and health industry professionals to career coaches and tech product manufacturers, B2B brands across industries use TikTok to build authority in their niche audiences. Whether recreating viral trends or offering informative, fun videos about your products, TikTok makes it easy to connect with audiences and reach more users directly.
Need some help with your B2B social strategy? We’ve got you covered. Contact us today.
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