Video content on social media outperforms all other types across most channels. But that doesn’t mean all video is good. Let’s talk about it. We have become an instant-gratification-driven species. We don’t want to expend many mental calories to get to our reward. We value efficiency. Easier is better....

Social media marketing is a “pay-to-play” environment, meaning paid social is a must. Organic reach can be dismal so set a reasonable ad spend budget and hone in on your targeting to get the ROI you want.

Social media marketing is a “pay-to-play” environment, meaning paid social is a must. Organic reach can be dismal so set a reasonable ad spend budget and hone in on your targeting to get the ROI you want.

Social media works—but there are best practices and more effective ways to utilize social media for restaurants. Here, we’ll cover our top three tips you can implement now.

Social media works—but there are best practices and more effective ways to utilize social media for restaurants. Here, we’ll cover our top three tips you can implement now.