Getting to Know Your Audience In social media marketing, few things are more important than understanding your audience. Why? Because once you have a solid understanding of your audience, you can create more effective marketing that will get better returns.Here, we’ll break down a few practical methods for better...

Staying the Course on Your Social Media Strategy If you’re reading this, odds are you’re considering getting help with your social media strategy. Whether it needs beefing up, a few minor tweaks, or a total revamp–for whatever reason, you’re just not seeing the results you hoped for.We could ask...

The Stats Tell a Powerful Story: User-generated content (UGC) refers to any social media post or asset (photo, video, etc.) created by real people, not brands or organizations. It’s gaining significant traction in social media marketing, from product reviews and testimonials to photos and videos. Here, we explore the...

Despite what you may have heard, Facebook isn’t dying off for marketers. In fact, it remains the most used social network worldwide. As a digital marketing agency, we’re always looking for new ways to increase our clients’ reach on the top platforms, and Facebook groups are an excellent way to do just...

At PopSpeed Digital Marketing LLC, we’re drawn to support organizations that do important work in the community. One of our clients, Henry Ford SandCastles, provides a fantastic example of how it works. SandCastles is a grief support program for families who have experienced the death of a loved one,...