The Stats Tell a Powerful Story: User-generated content (UGC) refers to any social media post or asset (photo, video, etc.) created by real people, not brands or organizations. It’s gaining significant traction in social media marketing, from product reviews and testimonials to photos and videos. Here, we explore the...

Despite what you may have heard, Facebook isn’t dying off for marketers. In fact, it remains the most used social network worldwide. As a digital marketing agency, we’re always looking for new ways to increase our clients’ reach on the top platforms, and Facebook groups are an excellent way to do just...

As a digital marketing agency, we’re appropriately focused on getting new prospects into our clients’ sales pipelines. These prospects may be frequenting a business in person, placing an order online, or donating to a charitable organization. We send them to the website, e-commerce store, scheduling tool, or donation page.And...

Google: What is the Helpful Content Update?If you don’t live in the world of digital marketing, Google’s helpful content update may have flown under your radar. But here’s the thing: you should know about it. Introduced in mid-2022 and completed its rolling-out phase in December, the update is changing...