You know social media but what about social media marketing? This is when we suspect the alarm bells start going off—most people don’t know the difference, even if they think they do.

Instagram: A Guide for Brands Social media marketing is NOT one-size-fits-all for every brand, but we say Instagram is for everybody. When taking on a new social media client, we look at the brand from every angle and determine which platforms will help achieve your goals and reach the...

Best Practices for Online Communities Are you actively building and sustaining an online community for your brand?Community building and management are critical tools in any digital marketing effort, and you may not be giving your online community enough attention if you’re like most businesses. What is an online community?...

10 Ways to Maximize Your Social Media ROI Good social media has a strong ROI, period. It may not be easy to measure right away, but with a little effort, you can create social media marketing that gets measurable results.People who say “social media marketing doesn’t work …” are...

Revamping Your Social Strategy If you’re feeling like your social media efforts are getting stale or lacking some luster, it may be time to revisit your social strategy. Strategies are often created to launch or re-launch efforts from the ground up. Overarching goals and KPIs are considered, and results...