As social media marketers, we’re struggling with how many people do social media in ways that will NEVER garner results. Literally. Never.And we see it every day.When onboarding new clients to our agency, we create a social media strategy, which includes an audit of the client’s social presence and...

Google: What is the Helpful Content Update?If you don’t live in the world of digital marketing, Google’s helpful content update may have flown under your radar. But here’s the thing: you should know about it. Introduced in mid-2022 and completed its rolling-out phase in December, the update is changing...

Social media marketing may seem incredibly simple. After all, everyone has their own social media accounts, so we all know how to do it, right? Ummm … wrong. It’s unfortunate that for many small and mid-sized businesses, social media marketing often gets assigned to the team’s youngest member, because...

If you hadn’t considered TikTok for your digital marketing before 2022, you certainly should. This entertainment platform has taken the world by storm and it’s not letting up any time soon. Did you catch that? TikTok is an ENTERTAINMENT platform; not a social channel. TikTok recently replaced Netflix as...

If you don’t live and work on social media as we do, you may not appreciate the incredible value of social media marketing and the reasons that, as a CEO or marketing lead, you should be proficient enough to discern good social media marketing from bad. Why is this...