You know social media but what about social media marketing? This is when we suspect the alarm bells start going off—most people don’t know the difference, even if they think they do.

If you’ve been on social media recently, odds are you’ve seen someone or some brand (maybe even us!) hosting live events. More and more brands are jumping on the virtual event bandwagon for many reasons—they demonstrate authority, increase reach, and build trust, just to name a few.

Instagram: A Guide for Brands Social media marketing is NOT one-size-fits-all for every brand, but we say Instagram is for everybody. When taking on a new social media client, we look at the brand from every angle and determine which platforms will help achieve your goals and reach the...

Best Practices for Online Communities Are you actively building and sustaining an online community for your brand?Community building and management are critical tools in any digital marketing effort, and you may not be giving your online community enough attention if you’re like most businesses. What is an online community?...

10 Ways to Maximize Your Social Media ROI Good social media has a strong ROI, period. It may not be easy to measure right away, but with a little effort, you can create social media marketing that gets measurable results.People who say “social media marketing doesn’t work …” are...