As a digital marketing agency, we’re appropriately focused on getting new prospects into our clients’ sales pipelines. These prospects may be frequenting a business in person, placing an order online, or donating to a charitable organization. We send them to the website, e-commerce store, scheduling tool, or donation page.And...

ChatGPT seems to be the #1 topic of conversation in marketing circles but if your day-to-day life doesn’t revolve around writing, communications, or advertising, you may still wonder what the tool is, who created it, and why it’s important. We’ve got you covered.In the simplest of terms, ChatGPT is...

As social media marketers, we’re struggling with how many people do social media in ways that will NEVER garner results. Literally. Never.And we see it every day.When onboarding new clients to our agency, we create a social media strategy, which includes an audit of the client’s social presence and...

Google: What is the Helpful Content Update?If you don’t live in the world of digital marketing, Google’s helpful content update may have flown under your radar. But here’s the thing: you should know about it. Introduced in mid-2022 and completed its rolling-out phase in December, the update is changing...

Social media marketing may seem incredibly simple. After all, everyone has their own social media accounts, so we all know how to do it, right? Ummm … wrong. It’s unfortunate that for many small and mid-sized businesses, social media marketing often gets assigned to the team’s youngest member, because...