Facebook: A Guide for Brands
Facebook: A Guide for Brands
We often say that social media marketing is NOT a one-size-fits-all approach. However, Facebook is an excellent tool for almost every brand.
Despite what you may have heard, Facebook is not a dying platform. It’s the most used social media platform, with over three billion monthly active users. With this massive opportunity for reach, Facebook marketing is an essential tool for brand building and to expand audiences when done correctly.
Here, we’ll share the first steps for setting your Facebook marketing efforts up for success.
Getting Started on Facebook
Step 1: Set up a business page
Regardless of if you’re building your Facebook marketing from the ground up or improving an existing account, we recommend first setting up a Facebook Page for your business. You’ll start with a personal Facebook profile, click on “Pages,” and click on “Create new page.”
Step 2: Optimize your page
> Select an accurate business category > Choose an effective profile photo: your logo or product image is perfect > Include a detailed About description that is rich in SEO keywords > Add all necessary contact information: website, phone number, email address, and street address if you have a physical business address > Include a specific call to action button, like “Book Today”
Step 3: Create an ad account
While you can certainly try to build a successful Facebook presence with only organic content, we wouldn’t recommend it. Facebook prioritizes paid content, and the average organic reach for a Facebook post is only 1-3% of your follower count.
To get the most out of your Facebook marketing, start by creating an ad account. Here’s how to set it up:
1. From the Meta Business suite dashboard, link your new page by clicking on “Add page,” under “Pages”
2. Then, you’ll create a new ad account by clicking on “Create Ad Account,” under “Ad accounts.” If you already have at least one ad account, you’ll click on “Add ad account”
3. Finally, name your ad account and fill out the currency, payment method, and time zone details
Take it to the Next Level
There are a few key ways to maximize your ROI on Facebook and take your marketing efforts to the next level.
Incorporate e-commerce directly
If your business sells products online, we recommend setting up a Facebook shop. This customizable online store allows users to browse and buy your products directly on Facebook. Shops are discoverable organically and with ads, so you can reach new customers with a one-stop shopping experience.
Facebook groups
Facebook groups are a fantastic way to reach new customers, foster brand loyalty, and increase your organic reach. If you’re in a B2C industry, groups help you build personal relationships with your customers and engage with them as a person, not a faceless brand.
Facebook even prioritizes content from groups that people actively engage with. If your members are active in the group, your content can have a higher organic reach.
How Can We Help?
Are you ready to take full advantage of Facebook for your marketing efforts but unsure how to start? We’re here to help. We’ll handle your Facebook strategy, content creation, ads, group set-up, community management, and more so you can focus on the bigger picture. Get in touch with us to get started!
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